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With an ever-increasing optimisation of internet in each corner of the world, people across the globe are virtually connected to one another. In this era of Information Technology, we have been so enthusiastic to explore and optimise IT to simplify and easily our day to day course of actions. This is the reason for immense growth of e commerce business throughout the world. when we discuss about e commerce website, it’s all about features, design and functionality of the site.

We have executed an intense research and keen observation of many of the most visited and successful e commerce website. Based on it, we have classified following” must have features for an e-commerce website”

Accuracy in Search Box

Accuracy in the search result is the most essential feature as far as e-commerce website is concerned. It not only saves visitor’s time but also increases the probability of the sale of searched products.

In fast moving era, buyers on e-commerce like to buy on the site which offers most suitable results to his searched requirement.

Mobile Compatibility

With the immense growth in mobile users across the world, the websites should be mobile friendly and fully responsive. Because most of the website designs work only on laptops and other PC systems. If you want to increase numbers of customers or visitors, your website should also be mobile friendly.

Hence, they can enjoy all the good experience and features on their mobile. Many people like to browse in their mobile so if the website will be designed mobile friendly the visitors may increase.

Live Chat Support

Whenever customer wants to purchase anything, he/she may seek some information of the certain product. This can help convert warm prospect to hot and hot prospect to acquired client. As during this live chat, client’s query or myths can be resolved instantly. This will result in more turnarounds on the e-commerce website. Customer care representative can also share hot offers and cross-selling on chat to educate the client and generate the extra sale.

No Hidden Cost

The product cost should be very clear and precise. Nobody likes any hidden cost. Customer appreciates clear product details and its cost details. There should be a clear taxation part and delivery charges (if any) which the customer is liable to pay.

Wish Lists

Wishlist is a tool that comes handy when a buyer is about to buy something. It comes to help the customer remember the products that he/she has picked out from the heaps of variety. Oftentimes, visitors want to remember the product and store for the future.

The wish list can encourage users to sign in into their account to buy those products which they had added in their Wishlist. It can be optimised for future communication to remind respective visitors about promotional offers and the availability of said products.

Loyalty Plans

Loyalty programs promote shoppers to return to stores where they frequently make purchases. Some of the inducements may include advanced access to new products, additional discounts or sometimes free goods for sale. Customers typically register their personal information with the website and are given a unique identification, like a numerical ID or membership card, which they can use during purchasing. When rewards programs are merged into the customer’s regular purchase, it can cultivate true brand loyalty. Once a customer becomes comfortable with the website, they start to trust the website that it will deliver a consistently good experience at each and every time.

Seal of Security

Security Seal has been assumed as an inexpensive way of providing tamper evidence of intrusion into sensitive space. Security seal is a seal granted by Certificate Authorities (CAs) to enterprises (like E-Commerce websites or online banks) for display on their websites in order to build or improve customer trust. In today’s circumstances, it is required that organisations establish trust with their customers online. One of the best ways which will allow your visitors to know that you have taken steps for the security of their information is when you clearly display the security seal.

Easy and Quick Checkout

When you purchase any product, you go to cart to complete your payment and purchase your favourites product. The Fast checkout facility is an important facility for websites so that their customers have no hassle while paying money. Allow your customers to check out as quickly as a couple of clicks. Make checkout option such that it can save customers from annoying steps providing innumerable dialogue box, fields, and windows that may have unnecessary information.

Demonstrate Reviews

The product reviews are used on shopping websites to provide customers an opportunity to rate and comment on products they have purchased, right on the product page in the end. Other customers can read these reviews when choosing the product. Often the company includes a URL on printed literature or e-mail marketing to invite customers to review their service after a transaction has been completed.

Social Media Sharing

Social media is integrated into almost every aspect of a marketing campaign. It is a great way to leverage the power of social media to increase awareness of your marketing efforts. Social media and your website should work together to promote your online brand. Make your content easily shareable with socially shareable buttons. Not only do they help you increase awareness of your content, but when you provide your visitors the opportunity to share your content easily, you’re also improving customer experience.

When choosing social share buttons, make sure you only choose the social networks that is beneficial to you. By keeping it simple and easy, you’ll be able to increase the probability of your content and website being shared. Experts recommend that social share buttons are placed at the top, bottom, or along the side of your page. Ensure also to include social media follow buttons to increase your social media following that can make them more approachable to a website.

Optimise SEO

Report says that majority of search engine visitors prefer to hit topmost links. Therefore, where a site ranks in search results is certainly an important tool to fetch more traffic towards the site. SEO helps to ensure that the site is displayed at a higher rank in a search engine. This improves the chances that the site will be found in the top slot on the search engine. SEO is also about making your search engine result relevant to the user’s search queries.

Eliminate Website Errors

Prominent survey depicts that majority of e commerce buyers prefer error less sites and visit more frequently whenever they need. So it’s imperative that the site should be free of such all of these commonly found errors like, “website crashed”, “Process taking too long”, “website time out”” page not found “yellow page error”

Hope this content will be very helpful for you. Thank you for reading!!