Services: AI & ML
Advertisements efficiency in lead generation and subsequent conversion can be increased by AI adoption
Client is a leading firm dealing with advertisements and marketing in Europe. They approached us with the task to validate whether AI can improve the overall increase in lead generation and subsequent conversion rate by targeting prospective and potential audiences based on their behavior and interaction with different platforms. They wanted to find out if the available data can be analyzed deeper to draw conclusions and used more efficiently to help brands close more deals.
During the AI sprint, to prove whether a business case can take help of available data and come to a conclusion, the data scientists in our team took help from a set of models and ran several trials.