Elevate your ecommerce platforms with Magento.
Table Of Contents
What is Magento?
Magento is an e-commerce platform that is open sourced, written in PHP. This framework provides the option to build a single ecommerce platform for both B2B and B2C customers. With a wide range of features and options available, selling products as well as connecting with customers is easy and fast. Magento’s programming language is PHP. Magento 2 being a multi store and language tool, makes developing websites with unique designs a seamless and efficient process.
Features of Magento
The popularity of Magento has grown enormously because of the functionality it adds to any ecommerce platform. What are the features that make it the top ecommerce development platform?
- Catalogue management
- Magento SEO
- Popularity based search
- Google sitemaps
- Search engine compatibility
- SEO friendly URLs
A detailed catalogue that gives the users a clear idea of the store, the products sold and the overall structure of your platform is imperative. Magento 2 gives the options of dynamic pricing, editing/ deleting product reviews, inventory management, etc.
An SEO will help elevate your business by bringing visibility to your platform. The SEO features of this framework are:
Among other features
- Mobile compatibility
- Analytics and reporting
- Order Management
- Marketing tools
- Magento is trusted and used by trusted brands such as Coca Cola and ford
- Magento powers 2.3% of all ecommerce stores.
- It is the 3rd most popular ecommerce platform globally.
- Magento stores increased by 14% year over year in 2022.
Most customers access ecommerce stores via their mobile phones. Mobile friendly platforms can be built seamlessly with Magento. Multi touch, zooming, drag and drop options are offered among many others.
Analysing the progress of your store is necessary. Reports make the process a lot easier. Along with Google analytics support, other reports such as tax report, low stock report, total sales invoiced report, product reviews report, etc. can be generated.
Magento handles order management processes efficiently. This includes functions such as multiple invoice printing, shipping labels, call centre support, etc. Options of customisation are also offered.
Marketing and advertising have never been easier. Promotional pricing, free shipping, new product promotion, etc. are options available with Magento to optimise your store and make it more accessible.
Benefits of Magento ecommerce development
- Open source
- Multi store functionality
- User friendly
- Architecture and flexibility
- Bug Fixes
- Extensions
Magento is free to use by anyone and does not require a fee or a subscription.
A single admin panel allows you to have multiple online stores.
Accessing and using the platform is easy and simplified with unique and interactive designs.
Magento’s architecture and flexibility features make your platform secure, reliable and responsive.
Magento rolls out new releases with new features and less errors every few months. This helps you to keep in touch with everything trending.
With premium magento extensions as well as themes, enhanced Magento marketplaces can be developed. This allows vendors to use your platform as their online store.
Magento vs Shopify
The better platform for ecommerce development?
Magento and Shopify are well known ecommerce platforms and hence most business owners find it difficult to choose between the two. An ecommerce store caters to the various needs of a growing business hence, what might work for one might not work for the other. Let’s understand this in depth:
- Pricing
- Marketing
- Payment options
- Community
- Global Reach
Magento is open source so it is free to use, however, themes and extensions can be purchased based on the requirements of the platform developed. Hence, the overall cost varies. But, Shopify has fixed pricing which may seem cheaper but with the features offered by Shopify, may not be as beneficial.
Magento offers more marketing features and flexibility. More customization options are offered with enhanced optimizable features. Shopify also offers marketing features however there are certain limitations with the SEO options.
Transaction fees and payment processors are provided better by Magento. Shopify offers fewer payment options which are not very flexible.
The community support of Magento is more stronger and accessible than Shopify making Magento platforms secure and reliable.
If you want a more wide spread and global reach of your stores, choosing Magento might be the right choice. The management of Shopify stores is restrictive and needs to be handled independently hence, managing the store at a larger scale is difficult.
While both these frameworks have their own pros and cons, most developers, companies and organizations prefer Magento than Shopify due to ease of use, features and modules, pricing and so on. It is definitely the ecommerce platform development choice for 2023.
Why is it important to partner with an experienced Magento development services company?
- Opening an ecommerce store has its own challenges and being covered from the technological part of it, can relieve some of the stress. What might suit a particular company, might not be the right choice for you. Hence, a team that understands your needs, your vision and your product is beneficial. If technology is used to the online store’s advantage, it can easily beat competition.
- Having a team of developers who have in-depth knowledge and understanding of the framework is key. Magento developers have expertise in developing and maintaining ecommerce platforms adding sustainability to your store.
- With the knowledge of Magento, high quality, robust and intuitive online stores will be developed making your business a cut above the rest.
Metricoid has over 14 years of experience in developing Magento ecommerce stores. We are committed to timely delivery of our services and that too at a price that fits your budget. Our team of professionals guide you at every step of the process making the whole experience a seamless one for you. We believe in a swift process saving time, capital and resources. The web developers at Metricoid will create a comprehensive, safe, and high quality web platform that can be accessed by the users. We utilise the powerful features of PHP frameworks to deliver result-oriented and responsive web applications. Apart from these solutions, we help you navigate through the toughest problems of scalability, beating competition and being relevant. Learn more about our services from our website.
We offer a wide array of Magento development services including Magento app development, Marketplace development, Magento 2 theme development, custom Magento 2 development, migration among other services.
At Metricoid
Professionals with 14+ years of experience
NDA (Non disclosure agreement)
Free consultation
Free trial for a week
Flexible prices
We don’t believe in restrictions, work for as long as you want- No contracts
No upfront payment
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