Lead generation is pretty much an art –it is more of an art than it is anything else. As a marketer or a newbie in the business world, it is keen that you under the principles governing marketing and wherever you look to find information on these principles, you will come to see a thing or two on lead generation.
Lead generation is an important aspect of business growth as it contains the power of people management. First of all, before delving in deeper we will define what the term ‘Lead’ connotes – a lead is that one person that has shown a form of interest in what your company has to offer in one way or manner. Now that we know the meaning of Lead, we can proceed to understanding what Lead generation means.