Web Development & E-commerce Case studies On Reliable & Robust B2B Platform


Industry: B2B Marketplace

Services:  E-commerce development, Web development, AI & SaaS

Year: 2020

Ecommerce & Web Development

Setting up a robust and reliable B2B ecommerce platform for sellers and buyers with secure payment and seamless dispute resolution mechanism supported by AI.



It is a growing B2B marketplace company to facilitate buying and selling between different companies or small and medium scale enterprises (SMEs) online. It provides a platform for the producers and buyers to meet and find the best deals as per their needs.

Validating the hypothesis for a business case

The client came up with a promising business idea which needed a robust and advanced platform to execute upon. Taking help from Metricoid’s full cycle web development and incorporating advanced technologies that are essential for any Ecommerce application, the client believed they can have an edge over others in the industry that is thriving with each passing day.
Huge amount of data needed to be managed ranging from sellers’ database and inventory to buyers database and predictive model was necessary to address challenges based on managing the data.

Building a Proof of Concept and Challenges

  • The main goal was to build a solid web and mobile based portal for customers as well as the sellers to browse and buy or sell  products with ease ensuring great user experience. Existing platforms were very much obsolete and contributed very little to customer and seller satisfaction. So, there was a need for an advanced E-commerce platform that was simple, user-friendly and at the same time highly functional in all aspects
  • Data storage and accessing demanded cloud intervention to remove clutter and enhance speed
  • Setting up a secure and trustworthy payment channel was equally essential and lastly, efficient dispute resolution mechanism including AI based automated chatbot facility formed an integral part of conceptualization.


Creating and running an online marketplace is a different challenge altogether. There are many players in the industry and to have a competitive advantage one needs to have a robust digital platform and professional yet secure interface. Finding buyers and sellers is a primary challenge and is addressed by the help of an extensive directory of enterprises from different sectors and countries. APIs have been developed to connect seller’s ERP directly into the system and a robust Negotiation system ensures that demand-supply matching happens on a real time basis to make the process of transaction as smooth as possible.

  •  Reliable logistic providers are also listed in the platform to enable hassle-free transition of goods across buyers and sellers.
  • To protect the interest of both the buyers and the sellers, Escrow based payment system has been integrated in the platform.
  • Online dispute resolution system through arbitration for quick and fair resolution of disputes related to escrow payment and other transactions. AI based chatbots help in real time escalation and resolution of any issue faced by the user.
  • Automated agreement documentation using standard contracts and model agreements helps in making the agreement between the clients much swifter.
  • All the digital solutions starting from the scratch were developed and deployed by Metricoid and regularly maintained as per the requirements of the client.
  • A user-friendly interface backed with strong technical support to handle the business has been the primary highlight of the project

Technology Used

Project Results

Metricoid’s team has helped the company establish their online presence and make their brand visible through full-cycle web app development. The website we developed is robust, powerful, and user-centric. The predictive analytics module for item demand forecasting and price optimization enables better inventory management and cost cutting for the client. And the secure payment system with seamless query resolution process is one of the best in the industry.

Key Highlights:

  • A high-performance user-friendly website
  • Maximized transactions in the marketplace, increasing profits
  • Improved customer satisfaction
  • AI based chatbot and dispute resolution
  • Secure payment mechanism
  • Predictive inventory management system

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