Product Development Case Study Base on Data Transformation & Saas Transformation


Industry: SaaS, Data transformation

Services: Digital transformation and Product Engineering, Data Visualization

Year: 2020

Product Engineering

Entire product development based on the concept of Data transformation SaaS solution with advanced visualization tools from a common service provider.



The client is a SaaS company providing a Data integration and transformation platform which integrates data from various sources and helps in its transformation, visualization and collaboration with all the team members of an organization. Everything is customizable as per the requirements of the client and offers a much comprehensive and user friendly solution to data management contrary to conventional tools available in the industry.

About Project

We at Metricoid had to develop the entire technology required for the company to execute their concept of data transformation solution and provide necessary support systems throughout the product cycle.

Validating the hypothesis for a business case

Client had a promising business solution on data transformation and needed an entire product curated by experts in the industry to execute their idea. Client believed in getting the entire service on software, product, database, needful AI integration from a common provider to create an efficient MVP for the new business.

Building Proof Of Concept

Unlike any other tool available, we had to provide one of its kind technology to the client company with the help of which they can integrate almost all kinds of data sources which are used by any company these days and then use the data to analyze, transform and share with the stakeholders in the most user-friendly interface. Major challenges were understanding the business requirements in detail. Our researchers took time to list out every requirement in detail and provide them to respective developers to work upon. Apart from this, testing out the product and correcting the flaws within the stipulated time was a big challenge


  •  We have used API based Data Source connector – that connects with more than 100 data sources, uses automation to pull the data from different sources and ingest them to the database, thereby eliminating manual coding work, resulting in a lot of time saved, error prevention and continuous operation of servers 24/7.
  • We have integrated Advanced Visualization tools (Similar to Power BI, Data Studio, Tableau etc.) which give real time insights and make the process of collaboration and presentation of data amongst the stakeholders quite convenient and simplified.
  • Custom Dashboard feature enables clients to have their branding while ensuring highest process visibility, monitoring of resource usage and controlling of all the integration processes at a single place.
  • Best in the industry encryption technology has also been incorporated to provide robust security solutions, meeting standard protocols of the company and the industry. Using cloud integration, data storage and synchronization was made very convenient.
  • A lot of development is still going on to incorporate AI and machine learning to the platform to take the automation to the next level and reduce any sort of manual intervention to as minimum as possible.

Technology WE Use

Project Result

Client’s company has been successful in converting a significant number of organizations to use this technology across industries and reap the benefits of eliminating manual coding and use the saved time in core business expansion, resulting in better profitability.

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