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The Client provides user-friendly and customized applications in the domain of health and fitness. To improve the quality of nutrition, sleep, physical activity and mental peace, over 75M users globally are using the specially designed apps across platforms. The Client wanted to improve the quality and efficiency of the apps through the help of predictive analysis and for this they needed a reliable and competent service provider in the field of AI and ML.
The client strongly believed that personalized content is the game changer in health and fitness applications. Using the data from the customers and running the data through several models already in place can significantly generate personalized recommendations and solutions to cater to health and fitness requirements of the user.
The existing database design and data quality was inefficient for analytics. Metricoid team conducted migration of entire data from the client’s database to inhouse storage and revamped the database structure of the client accordingly.Our next step was to work on data visualization by mapping out the tables of data. As a raw data storage, there was a Couchbase cluster. For a reliable data transfer to BI data warehouse (DWH) we added Kafka , i.e. PostgreSQL, using Spark procedures. To provide interactive dashboards, we used Apache Superset on top of BI DWH.
As per requirements of the client, a solution was needed wherein the data analysts and marketing managers the option to select from different filter parameters such as:
To enable a higher personalization level, several dashboards were included.
To allow the existing app to deliver personalized recommendations, a major challenge was to create a recommender system using Machine learning and predictive model. The ML based model was trained based on the data that users share through their profiles. A user enters basic personal data after downloading and installing the app, and the algorithm chooses a best-suited model and assigns a plan from the data provided.
Also, we have built a tree-based recommender system and associative rules mining using Apriori algorithm, all written in Python. Depending on a user’s fitness level, automatically generated recommendations differ. If personal data suggests that a user is not able to cope with the current set activities, the system can recommend repeat workouts at the current level otherwise it can recommend higher level workouts.
The client provided all the data for training. One major source of data gathering was from GPS provided it is allowed by a user and other data were based on the user activity and inputs.
The Client presumed AI could help create a more predictable and scalable business model and wanted to prove this before going all in with a company-wide adoption.VIEW DETAILS
The client requested for a digital ecosystem with consolidated API integrations that can accelerate onboarding, provide real-time integration dashboards for shippers, carriers and logistic providers, resulting in minimal manual intervention and improved revenue infow.VIEW DETAILS