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Product Development for Data Transformation, Real Time Data Pipelines & Visualisation

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Summary

Metricoid Technology Solutions partnered with a SaaS company to develop a platform that empowers marketers, data scientists, and businesses with actionable insights derived from raw data. The platform enables seamless data transformation, real-time reporting, and custom visualizations. Our solution integrates advanced APIs and connectors, making it easy for users to connect to data sources, customize transformations, and visualize real-time data, thereby simplifying data management for non-technical users and enhancing decision-making.

Industry
Marketing, Data Science, Data Engineering, Predictive Analysis
Services
SaaS, iPaaS, Data Transformation, AI/ML, Predictive Dashboards, Real-Time Dashboards, Data Pipelines

Key Benefits

The product developed was to be made customizable as per the requirements of the client, which will offer a much more comprehensive and user-friendly solution to data management contrary to conventional tools available in the industry. The System was to be made unique in the sense that

  • It could Automate reporting and uncover new insights.
  • Required no coding ability at all, thereby empowering business users and non-IT personnel to work directly with our iPaaS solution.
  • It could Connect with all data sources, visualization tools, and Data Warehouses, all in one platform.

The Challenge

Getting Real-time data visualization via real-time pipeline was one my client noticed many of his customers lacked. He also noticed the problem many of his customers encountered in getting real-time data customized or transformed towards a particular goal, so as to ensure branding, and make more accurate data-driven decisions.

The client saw these real-time data deficiencies as a problem and thought of a solution to help his customers. He came up with a data transformation business solution to solve all data related problems faced by his current millions of customers, and in extension every other person who would want a more advanced tool for Real-time Data management.

The Solution

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  • Data Source connector

An API based Data Source connector that connects with more than 100 data sources, uses automation to pull the data from different sources and ingest them into the database, thereby eliminating manual coding work, resulting in a lot of time saved, error prevention, and continuous operation of servers 24/7.

  • Integrated Advanced Visualization tools

Real-time Data can be transformed and fed to various visualization tools. This tools help to give real time insights and make the process of collaboration and presentation of data amongst the stakeholders quite convenient and simplified.

  • Custom Dashboard Feature

This enables clients to have their branding while ensuring highest process visibility, monitoring of resource usage and controlling of all the integration processes at a single place.

  • Best in the industry encryption technology

Incorporated to provide robust security solutions, meeting standard protocols of the company and the industry. Using cloud integration, data storage and synchronization has been made very convenient by this technology.

  • A lot of development

A lot of development is still going on to incorporate AI and machine learning to the platform to take the automation to the next level and bring any sort of manual intervention to its barest minimum.

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The Outcome

The Customer was satisfied with the solution as it provided a tool for Marketers, Data scientists, Data Analyst and businesses across industries to Automate Data collection, centralize all marketing data in one place or visualize using the platform, create connections between their data sources and destinations in REAL-TIME (Real-Time Data Pipelines & Marketing Reports) as well as creating dashboards and reports with all their marketing data. This in hand brought about freedom from manual coding, tedious data collection and thereby gave room for focus on higher-value activities

Here’s a look at the solution’s architecture

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Technologies Used

PHP
Laravel
React
Python
Pandas
Node.Js
SQL
Postgress
Google Charts
Auth Js

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