B2B eCommerce marketplace application development

Industry: B2B Marketplace, E-Commerce,

Services: E-commerce development, Web development, AI, SaaS,

Year: 2020

Summary

Developed a robust and reliable B2B e-commerce service for merchants and customers that includes secure payment and an AI-assisted conflict resolution mechanism.

Client

It is a growing B2B marketplace company to facilitate buying and selling between different companies or small and medium scale enterprises (SMEs) online. It provides a platform for the producers and buyers to meet and find the best deals as per their needs.

The Challenge

The main goal was to build a solid web and mobile based portal for customers as well as the sellers to browse and buy or sell products with ease ensuring great user experience. Existing platforms were very much obsolete and contributed very little to customer and seller satisfaction. So, there was a need for an advanced E-commerce platform that was simple, user-friendly and at the same time highly functional in all aspects

Data storage and accessing demanded cloud intervention to remove clutter and enhance speed.

Setting up a secure and trustworthy payment channel was equally essential and lastly, efficient dispute resolution mechanism including AI based automated chatbot facility formed an integral part of conceptualization.

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The Solution

Creating and operating an online marketplace is a completely different challenge. There are many companies in the business, so having a strong digital platform and a professional yet secure interface is essential for gaining a competitive advantage. Finding buyers and sellers is a major issue, but it can be overcome with the help of a wide database of businesses from various industries and nations. APIs have been established to integrate the seller’s ERP directly into the system, and a comprehensive Negotiation system enables real-time demand-supply matching to make the transaction process as seamless as possible.

Reliable logistic providers are also listed in the platform to enable hassle-free transition of goods across buyers and sellers.
To protect the interest of both the buyers and sellers, Escrow based payment system has been integrated in the platform.
Online dispute resoution system through arbiration for quick and fair resolution of disputes related to escrow payment and other transactions.
AI based chatbots help in real time escalation and resolution of any issue faced by the user.
Automated agreement documentation using standard contracts and model agreements helps in making the agreement between the clients much swifter.
All the digital solutions starting from the scratch were developed and deployed by Metricoid and regularly maintained as per the requirements of the client.
A user-friendly interface backed with strong technical support to handle the business has been the primary highlight of the project.

Here’s a look at the solution’s architecture

The Escrow Payment Process

Key Highlights

A high-performance user-friendly website
Maximized transactions in the marketplace, increasing profits
AI based chatbot and dispute resolution
Secure payment mechanism
Predictive inventory management system

The Outcome

Through full-cycle web app development, Metricoid’s team has assisted the company in establishing its online presence and making its brand accessible. The website we created is stable, strong, and user-friendly. The client benefits from the predictive analytics module for item demand forecasting and price optimization, which allows for better inventory management and cost reduction. And the secure payment system is one of the best in the market, with a smooth query-response process.